MDC will partner with Facebook in developing specialized curriculum to train MDC students, small business owners, entrepreneurs and others in digital marketing. MDC President Dr. Eduardo J. Padrón and Facebook leadership announced the partnership during Facebook’s Community Boost Program, at the James L. Knight Center in downtown Miami at the close of 2018. MDC is the only institution in Florida to partner with Facebook in its goal to provide 1 million U.S. workers and entrepreneurs the digital skills to compete and succeed in today’s economy.
“At MDC, it is our mission to empower our students to be trendsetters and changemakers. This partnership will undoubtedly teach our students invaluable digital marketing strategies and prepare them for the challenges of the 21st century economy,” said President Padrón.
Facebook Community Boost is part of a 50-city initiative to offer free, in-person training, advice and digital skills to help grow a business, career, and community. Attendees will hear from an inspirational panel of successful local small business owners and choose classes to learn how to boost their skills, careers or businesses.
Through this partnership, MDC and Facebook will co-develop a College Credit Certificate that builds upon the MDC Digital Marketing Management Certificate. Using Facebook’s Blueprint Curriculum, MDC’s acclaimed Idea Center will also offer digital marketing workshops for Miami’s entrepreneurial community. This collaboration will provide students with the knowledge, skills and ability to earn a Facebook digital marketing certificate. Both certificate programs are stackable credentials that provide students with a pathway to completing the newly redesigned Associate Degree in Marketing, coming to MDC in Fall 2019.
MDC currently offers a College Credit Certificate in Digital Marketing, funded in great part by the Mitchell Wolfson, Sr. Foundation. The certificate is designed to prepare students to build and execute a marketing plan using various digital and social media platforms and to optimize promotional campaigns using analytical tools. MDC’s partnership with Facebook will allow students interested in this new field to continue, over a lifetime of learning, to assemble, or “stack,” a series of credentials such as certificates, certifications, licenses, badges, apprenticeships and more, that recognize achievements and provide an accurate assessment of knowledge, skills and abilities.