Miami Dade College to Partner with Facebook to Offer College Credit Certificate in Digital Marketing

MDC becomes first higher education institution in the State of Florida to partner with Facebook to provide workers and entrepreneurs digital skills

Miami, Dec. 18, 2108-  Miami Dade College (MDC) will partner with Facebook in developing specialized curriculum to train MDC students, small business owners, entrepreneurs and others in digital marketing.  MDC’s President Dr. Eduardo J. Padrón and Facebook will announce the partnership at 11 a.m., Tuesday, Dec. 18, during Facebook’s Community Boost Program, at the James L. Knight Center in downtown MiamiMDC is the only institution in Florida to partner with Facebook in its goal to provide 1 million U.S. workers and entrepreneurs the digital skills to compete and succeed in today’s economy.

“At MDC, it is our mission to empower our students to be trendsetters and changemakers. This partnership will undoubtedly teach our students invaluable digital marketing strategies and prepare them for the challenges of the 21st century economy,” said President Padrón.

Facebook Community Boost is part of a 50-city initiative to offer free, in-person training, advice and digital skills to help grow a business, career, and community.  Attendees will hear from an inspirational panel of successful local small business owners and choose classes to learn how to boost their skills, careers or businesses.

MDC currently offers a College Credit Certificate in Digital Marketing, funded in great part by the Mitchell Wolfson, Sr. Foundation, that is designed to prepare students to build and execute a marketing plan using various digital and social media platforms and optimize promotional campaigns via marketing analytical tools. MDC’s partnership with Facebook will allow students interested in this new field to continue, over a lifetime of learning, to assemble, or stack, a series of traditional degree-based and/or nontraditional credentials — certificates, certifications, licenses, badges, apprenticeships and more — that recognize achievements and provide an accurate assessment of knowledge, skills and abilities.

Through this partnership, MDC and Facebook will co-develop a College Credit Certificate that builds upon the MDC Digital Marketing Management Certificate. Using Facebook’s Blueprint Curriculum, MDC’s acclaimed Idea Center will also offer digital marketing workshops for Miami’s entrepreneurial community. This collaboration will provide students with the knowledge, skills and ability to earn a Facebook digital marketing certificate. Both certificate programs are stackable credentials that provide students with a pathway to completing the newly redesigned Associate Degree in Marketing, coming to MDC in Fall 2019