Miami Dade College to Illuminate Freedom Tower Red for Red Ribbon Week Oct. 23

Miami, Sept. 30, 2020 Miami Dade College (MDC) will illuminate its Historic Landmark Freedom Tower red on Friday, Oct. 23, to kick-off national Red Ribbon Week®, Oct. 23- 31, in support of Informed Families.  American Airlines Arena and Miami Tower will also be illuminated in support of the Red Ribbon Campaign®, which is now the oldest and largest drug prevention program in the nation reaching millions of young people each year.

“Miami Dade College is pleased to support Red Ribbon Week®,” said MDC Interim President Dr. Rolando Montoya.  “In our ongoing effort to aid the community, we stand with Informed Families to support drug prevention, awareness and education for young people.”

This year’s Red Ribbon Week theme, Be Happy. Be Brave. Be Drug Free™, amplifies the campaign’s mission to encourage children, families and communities to live healthy, happy and drug-free lives. It also serves as a reminder that everyone is empowered with shaping their communities through positivity, bravery and strength.

“As experts predicted, we are seeing an increase in alcohol and drug misuse as people of all ages cope with the COVID-19 pandemic,” said Peggy Sapp, Informed Families President and CEO. “Spreading awareness about prevention programs, like the Red Ribbon Campaign®, is critically important right now. We are delighted that the American Airlines Arena, Freedom Tower and Miami are going red in honor of Red Ribbon Week. This will be a spectacular visible reminder about the importance of remaining safe, healthy and drug free.”

About Informed Families

The mission of Informed Families, a non-profit organization founded in 1982, is helping kids grow up safe, healthy and drug free. Informed Families focuses on educating, involving and empowering parents to work together to set boundaries and monitor their children’s behavior to prevent underage drinking, substance abuse and other harmful behaviors. Affiliated with the National Family Partnership, Informed Families is best known for being the Florida Sponsor of the National Red Ribbon Campaign. Informed Families also boasts multiple school and community based prevention programs targeting youth, parents and communities. For more information on Informed Families and how to get Informed Families programs into your school, please visit, or call 305-856-4886.


WHAT:             Freedom Tower Goes Red to Kick-Off Red Ribbon Week


WHEN:              Friday, Oct. 23, at sunset


WHERE:           Freedom Tower, 600 Biscayne Blvd.