New Brand Reflects Organization’s Legacy and Evolution, with Renewed Mission and Commitment to Changemaking through the Arts
Miami, Sept. 24, 2020 — MDC Live Arts, a recognized leader in live arts programming in South Florida and a component of Miami Dade College’s (MDC) groundbreaking cultural programs, has revamped its branding, mission and vision in celebration of its 30th anniversary, including the launch of a new name—Live Arts Miami—and a new season.
Live Arts Miami will kick-off the 2020-21 season with the virtual Make Your Mark Miami! Artists Rally for the Vote, a non-partisan virtual voting rally at 7 p.m. on Thursday, Oct. 8. Tune in to
Live Arts Miami’s Facebook page to fire up the vote with a mix of educational sessions by respected community leaders and reliable voting experts, and exclusive performances and special appearances from a glittering cast of Miami’s top local artists.
Live Arts Miami’s new identity and logo mark 30 years of impactful programming in the community while setting a new vision for decades to come. It centers the organization as firmly rooted within the College with a reach that extends to all of Miami and beyond. In addition to a new look, Live Arts Miami will open with a new mission and set of core organizational values and the tagline “Your stage for creating change,” a renewed commitment to producing live arts programs and initiatives that do more than entertain; they empower artists, audiences, and students to cultivate change in our community.
“This is an exciting change for us, one that marks a crucial moment in the growth of the organization and honors the legacy of our three incredible decades of work in the community” said Kathryn Garcia, Executive Director. “We remain committed to serving our unique and diverse community including the live arts landscape that our programs have helped to nurture and thrive in South Florida, and our rebranding clearly reaffirms this. We’ve reimagined ourselves, and always with Miami in mind. A new stage for creating positive change in our city, from within Democracy’s College.”
The result of a deeply introspective and collaborative process amid a global crisis, this new identity is both a response to the challenges and an embracing of the opportunities presented by the current circumstance. In times of unprecedented uncertainty for artistic communities and venues due to the global pandemic, Live Arts Miami offers an urgent and timely refuge, an action-driven, people-centered platform for powerful performances, impactful community programs and transformative learning experiences that spark dialogue, raise awareness around pressing issues, and open minds and hearts in all who take part.
Visit www.liveartsmiami.org to explore the new website and learn more about the exciting programming.
Click here to watch Live Arts Miami’s 30th Anniversary video: 30 years of Live Arts.
Follow Live Arts Miami on Facebook, Instagram and Twitter @liveartsmiami
ABOUT LIVE ARTS MIAMI
Live Arts Miami is one of the city’s oldest and boldest performing arts series: an action-driven, people-centered platform for powerful performances, impactful community programs and learning experiences that spark dialogue, raise awareness around pressing issues, and open minds and hearts in all who take part. Created in 1990 as Cultura del Lobo, Live Arts Miami is proud to be a part of Miami Dade College’s celebrated Department of Cultural Affairs. For three decades, Live Arts Miami has featured extraordinary performing artists and unforgettable performances, collaborations and public art projects from all over the world. Today, Live Arts Miami is a regional model of principled innovation and excellence in public arts programming. A place for artists, audiences, and MDC students to come together as one. For more information, please visit www.liveartsmiami.org.
The programs of MDC Live Arts Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council; the Miami-Dade County Mayor and Board of County Commissioners; the State of Florida, Department of State, Division of Cultural Affairs and the Florida Council on Arts and Culture; the National Endowment for the Arts; National Performance Network (NPN); the John S. and James L. Knight Foundation. MDC Live Arts is a Partner of the National Performance Network (NPN). Major NPN contributors include the Doris Duke Charitable Foundation, Ford Foundation, and the National Endowment for the Arts.
MDC Live Arts Contacts: María Montoya, Marketing Specialist, 305-237-7733, mmontoy6@mdc.edu; José A. Portela, Communications Specialist, jvillar2@mdc.edu