Fat Joe, PRETTYMUCH, DJ Nasty and Lauren Jauregui Set to Perform Network Initiatives for Last Phase of Midterm Election Campaign “+1 the Vote” Include Celebrity PSAs, Parties at the Polls Across the Country and More
New York, NY (October 22, 2018) – MTV kicked off the final phase of its first ever midterm campaign, “+1 the Vote,” by announcing a series of new initiatives and plans for an “Election Afterparty” at Miami Dade College’s (MDC) Kendall Campus, Tuesday, November 6th from 7PM to 10PM ET. The event is set to be the largest youth-focused election party in the country and will feature performances by Fat Joe, PRETTYMUCH, DJ Nasty and Lauren Jauregui. The “Afterparty” kicks off when the polls close in Florida and will celebrate the efforts of young people across the nation getting out the vote.
“+1 the Vote” was created in order to harness the power of friendship and ignite the most powerful voting bloc in the country. As part of the final phase of the campaign, MTV and Civic Nation’s #VoteTogether – with support from “Grown-ish” star Yara Shahidi and “Eighteenx18” – partnered to supercharge youth voter participation by funding parties at the polls in all 50 states. The first party took place on October 20th in Fresno, CA, and attracted hundreds of young voters, and similar events are planned for the weeks leading to the “Election Afterparty.”
Additionally, the youth brand will roll out a series of new Spanish-language PSAs encouraging young people to register and vote, and launch an interactive election map profiling young candidates and activists across the country. MTV News launched its explainer series highlighting leading artists and celebrities breaking down the importance of the midterm elections – the first of which includes Olympic star Adam Rippon. They will continue to roll out videos through election night that will feature Macklemore, R&B Duo Chloe & Halle, and Lauren Jauregui.
MTV’s “Election Afterparty” is an 18+ event and is first come, first serve subject to capacity. Get your passes for the celebration.
MTV is the leading global youth media brand in 180 countries, reaching 450 million households in nearly 30 different languages across every platform. A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, theatrical films and MTV Studios, a unit that produces new and reimagined content for SVOD and linear platforms based on MTV’s library of over 200+ youth titles and franchises.
ABOUT MIAMI DADE COLLEGE
Miami Dade College is the nation’s largest, campus-based institution of higher education with an undergraduate enrollment of 165,000 students. It is also the nation’s top producer of Associate in Arts and Science degrees and awards more degrees to minorities than any other college or university in the country. The college’s eight campuses offer more than 300 distinct degree pathways including several baccalaureate degrees in biological sciences, engineering, data analytics, information systems technology, education, public safety, supervision and management, nursing, physician assistant studies, film and others. MDC is the recipient of top national awards. As Democracy’s College, MDC changes lives through accessible, high quality-teaching and learning experiences. It houses the Miami Culinary Institute, the Miami Animation & Gaming International Complex, the Miami Fashion Institute, the Eig-Watson School of Aviation, the Idea Center, the School for Advanced Studies, the New World School of the Arts, to name a few. MDC has been named among the nation’s “Great Colleges to Work For” by The Chronicle of Higher Education. The College embraces its responsibility to serve as an economic, cultural, and civic leader for the advancement of our diverse global community. Its alumni and employees contribute more than $6 billion annually to the local economy, and MDC graduates occupy top leadership positions in every major industry. MDC is renowned for its rich cultural programming. It is home of the Miami Book Fair, Miami Film Festival, the MDC Live! Performing Arts Series, the National Historic Landmark Miami Freedom Tower, the Tower Theater, Dyer Building, Koubek Center Mansion and Gardens, the Lynn and Louis Wolfson II Florida Moving Image Archives, a sculpture park and a large art gallery system. MDC has admitted more than 2,000,000 students and counting, since it opened its doors in 1960. For more information, visit www.mdc.edu.